Sri Lanka|2024
A sleek, dynamic brand mark and identity built for modern lifestyle footwear and active movement.
Uncovered market white-space and established core positioning.
Engineered iconic logomark, typographic system, and color hierarchy.
Applied identity seamlessly across physical, spatial, and digital media.
Comprehensive asset kits, vector libraries, and production-ready rules.
Project Overview
Cool Step required an energetic, confident brand mark representing comfort, urban pace, and contemporary footwear design.
The Challenge
Designing a versatile, high-recognition mark that renders sharply on shoe embossing, fabric tags, digital screens, and retail packaging.
Our Approach
We engineered a modern kinetic emblem symbolizing forward motion and effortless stride, backed by bold, urban typography.
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