Ishara Kodithuwakku
“Work does not make me feel tired-the creative needs of others are fuel for my passion.”
An interdisciplinary designer and creative director whose journey began as an after-school curiosity in Grade 10. Over eight years of hands-on craft across agencies and organizations have shaped a humble, relentless dedication to turning human vision into iconic, lasting reality.
Grade 10
Creative Spark
8+ Years
Industry Journey
20+
Global & Local Brands
From Grade 10 Experiments to a Lifelong Creative Calling
A humble look at how curiosity in school grew into film, 3D animation, agency leadership, and an enduring respect for client partnership.
The Schoolboy Experiment & Maths Stream
The fascination started early at Walasmulla National School. While studying in the Advanced Level Mathematics stream, evenings were spent exploring digital media, provincial educational software competitions, and art. What began as pure post-homework curiosity earned provincial software awards in 2008, 2009, and 2010, alongside the prestigious President's Scout Parchment Award in 2011.
Merging Cinema, Motion & Architecture
Driven to deepen his craft, Ishara completed a Bachelor of Arts in Film & Television at the University of Kelaniya and a Diploma in 3D Animation and VFX at Teleview Academy. This interdisciplinary training bridged architectural 3D space, cinematic lighting, costume design, and narrative storytelling into a unified creative vocabulary.
Where Work Ceases to Feel Like Work
Because every project is rooted in that original childlike excitement of turning nothing into something, work does not make me feel tired. Creative problem-solving is not a tedious duty-it is an energizing daily playground where fatigue naturally gives way to creative momentum and joy.
The Creative Needs of Others as Fuel
Every client, entrepreneur, or collaborator arrives with a vision they have nurtured deeply. Finding the exact visual language, structural packaging, or spatial presence to give their dream form is a profound privilege. Their ambitions and challenges become the genuine fuel for my passion.
“Work does not make me feel tired, and I am always happy to explore my passion for creative solutions. The creative needs of others are fuel for my passion.”
- Ishara Kodithuwakku
Hands-On Leadership Across Studios, Agencies & Brands
Over eight years of multidisciplinary craftsmanship spanning corporate conglomerates, national media houses, independent startups, and cinema.
KoD (KOD Universe)
Founder & Creative Director
“Founded as an interdisciplinary creative powerhouse across the UAE and Sri Lanka.”
Directed social media strategy and brand transformation for major clients including Bio-Oil Sri Lanka, Coats Sri Lanka, and Hemas Pharmaceuticals. Conceptualized 3D architectural masterplans, luxury spatial interiors, packaging architectures, and directed commercials, costume designs, and video productions.
Key Highlights & Deliverables
ROUKA
Founder & Creative Director
“Sustainable fashion, nature-inspired apparel, and 360 brand craftsmanship.”
Built ROUKA from the ground up: brand ethos, iconic logomark, limited-edition apparel designs, e-commerce rollouts, and social storytelling. Explored the synergy between mindful living, sustainable materials, and contemporary urban clothing.
Key Highlights & Deliverables
Hashtag Sri Lanka
Creative Director (2023–2024) & Senior Designer (2016–2017)
“Led creative direction on national commercials, banking campaigns, and gaming leagues.”
Led design teams generating breakthrough commercial concepts. Directed and wrote television commercials including the kids' hand-washing awareness campaign and high-profile Union Assurance PLC 'Uniship' commercial productions alongside KoD Productions. Crafted visual identities for Dialog Gaming League, Noize, and Hot Panda.
Key Highlights & Deliverables
IRAJ Productions (PVT) LTD
Multimedia Creative Specialist
“High-velocity music video art direction, 2D animation, casting, and pop culture media.”
Managed art direction, costume design, casting, storyboarding, scriptwriting, and assistant directing for prominent nationwide music video releases. Produced animated sequences, character illustrations, and promotional collateral commanding millions of organic digital views.
Key Highlights & Deliverables
LIMRA Holdings PLC
Creative Graphic Designer
“3D showroom design and campaigns across four holding companies for global titans.”
Operated across Kiddies & Toys International, DCS Pvt Ltd, Digital Engineering Solution, and EGUARDIAN (Sri Lanka). Designed 3D showroom interiors, exhibition racks, packaging, and outdoor campaigns for world-renowned international franchises including LEGO, Hot Wheels, Disney, Barbie, Farlin, Chicco, and ESET.
Key Highlights & Deliverables
Feature Film 'Viyasiduru'
Costume Designer & Art Department
“Theatrical costume engineering and wardrobe continuity for feature film cinema.”
Designed period and contemporary costumes, character wardrobes, and on-set art styling for the acclaimed Sri Lankan feature film 'Viyasiduru' (listed on IMDb), produced under the auspices of the University of Kelaniya film department.
Key Highlights & Deliverables
Explore KOD Universe Portfolio
Discover how these years of multidisciplinary craft translate into architectural masterplans, luxury brand systems, and packaging.
Brands Contributed to Throughout the Journey
A selection of renowned global and national household names where Ishara contributed creative direction, design systems, and campaign deliverables collaboratively alongside talented teams and colleagues at previous organizations.
International Brands
14 BrandsBarbie
Global Toy & Entertainment Icon
Disney
Global Media & Character Franchise
Hotwheels
Die-Cast & Toy Design Franchise
Lego
Modular Play & Creative Building System
Thomas & Friends
Children's Heritage Franchise
Leapfrog
Educational Tech & Child Learning
Toy Story
Pixar Animated Feature Franchise
Uno
Global Card Game & Family Recreation
Farlin
Baby Care & Maternal Healthcare
Chicco
Italian Infant Care & Hardware
ESET Virus Guard
Cybersecurity & Software Solutions
Symantec
Enterprise Threat & Data Protection
Zaizi
Digital Consultancy & Cloud Architecture
Michelin
Global Automotive & Mobility
National & Local Brands
5 BrandsHemas
Healthcare, FMCG & Retail Conglomerate
Arpico
Retail Supercentre & Household Manufacturing
Kids Joy
Maternal & Childcare Essentials
Dialog
Telecommunications & Digital Services
Bubblicious
Youth Confectionery & Brand Activation
* All respective brand trademarks, marks, and IP belong to their individual owners. Contributions were delivered in collaborative team environments across previous agencies and production companies.
Education & Creative Discipline
The mathematical logic, cinematic storytelling, and 3D architectural disciplines that underpin every project at KOD Universe.
University of Kelaniya Sri Lanka
Bachelor of Arts (BA) in Film and Television
Comprehensive academic training in cinematic aesthetics, moving image psychology, art direction, and production leadership.
Honors & Key Focus
- Creative Direction & Cinematic Visual Storytelling
- Team Leadership & Production Management
- Screenplay Structure & Visual Composition
- Costume & Production Design Foundation
Teleview Academy
Diploma in 3D Animation & Visual Special Effects
Rigorous technical diploma focusing on 3D spatial modeling, architectural layout rendering, lighting simulations, and VFX.
Honors & Key Focus
- Autodesk 3ds Max & CGI Environment Modeling
- Architectural 3D Visualization & Interior Renderings
- Interactive Technology & Video Graphics
- Collaborative projects with Skyco Construction
Walasmulla National School
Primary & Secondary Education · Mathematics Stream
Formative schooling grounded in Advanced Level Mathematics, disciplined leadership in scouting, and early awards in computer software and visual arts.
Honors & Key Focus
- President's Scout Parchment Award (2011) - Highest national honor
- Member of the Senior School Prefect Board
- Provincial Educational Software Competition Winner (2008, 2009, 2010)
- Artificial Intelligence Certificate (University of Moratuwa SL Association)
- All-Island & International Art & Dancing Competition Awards
Let's Create Something Lasting Together
Whether you are establishing a new brand identity, conceptualizing spatial architecture, or exploring creative direction for your next major milestone, every great collaboration begins with an honest dialogue.
