From the first teasers in December 2020 to the January 2021 launch, discover how campaign design connected digital communication and real-world brand experiences.
A product launch is more than the day a product becomes available. It's the weeks of planning that lead up to it-the messages people see, the experiences they walk into, and the details they take away.
For the Bio-Oil Dry Skin Gel launch in Sri Lanka, KOD's creative work connected digital communication with physical brand experiences. The campaign began on 25 December 2020, leading into the product launch on 22 January 2021.
The challenge was to carry a recognisable brand story across many different touchpoints while keeping the visual experience consistent.
Building anticipation before launch day
The rollout began with teaser and countdown content designed to introduce the coming launch before the full reveal. Alongside social media creative, the campaign included influencer activity and email direct marketing (EDM), allowing the message to reach audiences in different contexts.
Each format had a different job. A teaser had to attract attention quickly; a longer message could provide more context; influencer content could bring a human voice to the campaign. They all needed to feel part of one visual story.
Taking the campaign into the real world
The campaign extended into physical spaces through stall design and activation, where visitors could engage directly with the brand. Supporting materials included leaflets, promotional and display elements, T-shirt designs for sales representatives and managers, and pharmacy gondolas.
These pieces may appear very different on a production checklist. From the audience's perspective, though, they should feel like one experience-from what they see online to what they encounter at a retail display or event.
The creative lesson
What made this project interesting wasn't just the number of deliverables. It was the need to think across every moment of the customer journey. Digital content, uniforms, printed pieces, and physical environments had to reinforce the same campaign identity.
For KOD Universe, projects like this show what happens when design, marketing, and visual storytelling are planned together instead of separately.
The campaign remains part of our selected work. Explore the project gallery to see the actual design and activation materials.
Original campaign image supplied by KOD Universe
